Aperture — Case Study
A structured case study split into short chapters for quick reading.
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Read the chaptered version from overview to results.
Product Management User Research AARRR Framework Usability Experimentation
Chapters
Overview
Overview, role, and scope for improving filter discovery in an ad-based photo sharing platform.
Defining the Problem
The filter discovery problem and why it impacts engagement, retention, and revenue.
Research & User Insights
Research approach and the qualitative and quantitative insights that shaped priorities.
Frameworks & Decision Logic
AARRR funnel mapping and the focus areas selected for impact.
Solution & MVP
The proposed solution focused on surfacing filters earlier and simplifying access in the core flow.
Validation & Experimentation
Success criteria and the A/B test design to validate the solution.
Results & Learnings
Outcomes, key learnings, and potential next steps.