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Chapter 5 · Aperture

Solution & MVP

The proposed solution focused on surfacing filters earlier and simplifying access in the core flow.

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Solution Overview

Based on the research insights, the MVP focused on making filters obvious and easy to try within the core editing flow, reducing the effort required to discover and apply them.

MVP Focus Areas

  • Improve visibility: Surface filters in the primary edit screen so users don’t have to hunt.
  • Enable quick preview: Let users see filter effects before committing.
  • Reduce friction: Fewer taps to apply and save edits.

Prototype Scope

  • A streamlined filter entry point in the editing flow
  • Clear filter previews to support quick evaluation
  • A lower-friction apply flow to keep momentum

Why This Solution

  • Aligned with constraints: Did not reduce ads or add heavy new features
  • Fast to validate: Prototypeable quickly for usability testing
  • Directly tied to activation: Filters were the key engagement driver
Now, next, later prioritization for filter discovery improvements.

Now/Next/Later view of the filter discovery roadmap.

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