Experiment Design
To validate the solution, I defined clear success criteria:
- Increased filter interaction rate
- Improved session duration
- Higher repeat usage within 7 days
- Better task success in editing flows (find → preview → apply)
A/B Testing Approach
Two variants were tested:
- Control: existing filter access flow
- Variant: simplified and more visible filter entry points
Additional Validation
- Usability checks on the prototype to confirm clarity of the new entry point
- Session flow review to ensure users could preview filters without extra effort
Validation plan outlining engagement metrics and projected churn reduction.
Experiment layout comparing control vs. improved filter access.
Results
The test variant showed:
- Higher filter engagement
- Improved session depth
- Positive behavioral signals indicating better activation
This confirmed that discoverability—not feature quality—was the bottleneck.