Overview

Aperture is a photo-sharing platform founded in 2015 with an ad-based revenue model. Core features include in-app photo editing, effects, feed browsing, comments, and private messaging.

This case study focuses on improving filter discovery—a usability gap that created a measurable impact on engagement and retention.

My role: Product Management Trainee
Timeframe: 3 months
Scope: Research, prioritization, solution design, and validation

Project Snapshot

Product: Photo-sharing app with in-app editing and effects
Revenue model: In‑stream photo and video ads
Objective: Increase filter discovery and activation without disrupting ad revenue
Approach: User research → rapid prototyping → usability validation

Key Outcome

By improving how users discovered and accessed filters, the proposed solution aimed to:

Reduce user frustration
Increase feature usage
Improve retention signals tied directly to ad revenue