Product Objective 1
Encourage users to actively update others about places they visit by sharing real-time, contextual information, including temporary local events that occur for limited periods (e.g., weekend markets, pop-ups, seasonal festivals).
Scope of Contributions
- Crowd levels
- Temporary closures or access changes
- Weather-related impacts
- One-time or short-term local events (e.g., Christmas markets, street fairs)
- Event opening and closing times
Key Results
- Increase weekly contributor participation by 10%
- Achieve 70% coverage of featured local events in active areas
- Improve Day-30 user retention from ~4% to 10–12%
KPIs
- Contributor Participation Rate
- Real-Time Update Frequency
- Event Discovery Engagement (views, saves)
- User Retention (Day 7 / Day 30)
Product Objective 2
Objective 2: Provide dependable navigation and situational awareness for users exploring scenic or low connectivity areas by supporting offline access, hazard reporting, and live location sharing.
Key Capabilities
- Offline map access with low battery consumption
- One-tap hazard reporting (road blocks, unsafe paths, construction)
- Live location sharing for group activities
- Community validation of route updates
Key Results
- Increase offline feature usage by 30% among active users
- Reduce navigation-related user complaints by 20%
- Improve repeat weekly usage among local explorers
KPIs
- Offline Usage Rate
- Hazard Update Frequency
- Session Duration (Outdoor Routes)
- Weekly Active Users (WAU)
Product Objective 3
Objective 3: Empower local businesses with tools to manage visibility, availability, and bookings, allowing them to benefit directly from user discovery and intent.
Key Capabilities
- Dedicated business profiles
- Amenity listings and verified details
- In-app booking approval and availability management
- Secure payment handling
Key Results
- Onboard 50–100 verified businesses by Q2 2026
- Achieve 15% MoM growth in business sign-ups
- Drive ~10% quarter-over-quarter revenue growth
KPIs
- Active Business Accounts
- Booking Conversion Rate
- Revenue per Business
- Paid Feature Adoption Rate