Product Objective 1
Encourage users to actively update others about places they visit by sharing real-time, contextual information, including temporary local events that occur for limited periods (e.g., weekend markets, pop-ups, seasonal festivals).
Scope of Contributions
- Crowd levels
- Temporary closures or access changes
- Weather-related impacts
- One-time or short-term local events (e.g., Christmas markets, street fairs)
- Event opening and closing times
Key Results
- Increase weekly contributor participation by 10%
- Achieve 70% coverage of featured local events in active areas
- Improve Day-30 user retention from ~4% to 10–12%
KPIs
- Contributor Participation Rate
- Real-Time Update Frequency
- Event Discovery Engagement (views, saves)
- User Retention (Day 7 / Day 30)