User groups
Explorers (end users)
Need quick, trusted recommendations and an easy way to save and plan.
Contributors (local guides)
Need recognition, low-friction contribution, and signals their work matters.
Businesses
Need a controlled way to correct factual info and build credibility.
Key insights
- Curation increases trust (maps created by people feel more reliable than long lists)
- Incentives matter or content quality drops over time
- Business features must protect user trust (start with verification/correctness)