TL;DR
MakeYourMaps is a local discovery app that provides real-time, people-powered insights about places by combining live inputs from locals and visitors. It helps users not only see what’s happening around them but also understand what to do there— bridging the gap between location and experience. The platform enables users to discover places with real-time context and book tickets or activities directly within the app, while offering business owners a dedicated interface to manage bookings and payments. By connecting people and local businesses through collective, real-time information, MakeYourMaps turns local exploration into an actionable, up-to-date experience.
My role: Product Manager (end-to-end case study)
Timeline: ~8–10 weeks
Goal: Define an MVP that balances user value, contributor motivation, and business control — with clear success metrics.
Context:
User feedback from the previous launch highlighted several areas for improvement:
- Missing Key Features: Users reported the absence of essential functionalities, including live commenting, real-time updates, offline access, and the ability to categorize saved locations.
- Lack of Contributor Recognition: The current system does not adequately highlight or acknowledge user contributions.
- Limited Business Owner Control: Business owners are unable to update details regarding their products and amenities.
My action:
- Defined the product vision, objectives, and measurable KPIs
- Synthesized user needs into MVP scope
- Resolved prioritization conflict using a clear framework
- Produced UX direction and feature definitions to support delivery