Start with motivations and constraints
I ground decisions in real user needs before debating solutions.
Evanjalin “Eva” Kubendran Amos
I turn ambiguous user problems into clear product decisions — grounded in research, trade-offs, and measurable outcomes. I enjoy working cross-functionally to move from insight to MVP scope to validation.
Stakeholder management Prioritization Process improvement Execution Operational metrics
How I approach product problems
A simple loop I use to move from ambiguity to a focused MVP — with clear trade-offs and honest learning.
Make flows visible early
See MakeYourMaps →Low-fidelity wireframes help align stakeholders and reveal edge cases before build time gets expensive.
Choose scope with a trade-off story
See Aperture →I prioritize what to build now (and what not to) using impact, effort, and risk — then document the rationale.
Ship to learn, then tighten the loop
I validate assumptions with quick feedback and lightweight signals — then iterate or cut scope fast.
- Define success signals early
- Validate with users and stakeholders
- Capture learnings for the next iteration
Featured case studies
MakeYourMaps — Local guide app
Recruiter-friendly chapter version of a full product case study (MVP scope, prioritization, and learnings).
Product Management User Centric B2C Backlog Prioritization Usability Testing Agile Methodology
Aperture — Photo sharing app
Chaptered case study focused on filter discovery, experimentation, and outcomes.
Product Management User Research AARRR Framework Usability Experimentation